CLIENT: WORLD OUTSIDE MY SHOES
World Outside My Shoes seeks to equip and inspire people of all ages to build trusting relationships through restorative thinking and practices.
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Logo re-design, website revision, and refinement of brand identity
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Client Website: worldoutsidemyshoes.org
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Vision Statement:
Awakening curiosity that leads to human connection.
Human connection is a deep bond between people who feel seen and valued.
The linking Os reach up, opening just enough to intersect with the other letters without losing their original identity.
Varying hues of blue represent the oceans and connecting bodies of water in the world.
Varying hues of green represent different landscapes and countries.
A compassionate curiosity that leads to human connection is all about people and community. The colors in My Shoes reflect a variety of skin tones symbolic of different people and cultures.
This yellow circle is the only one that does not intersect, hinting at a rising sun and a new day to try to explore the world outside of my shoes in new ways.
Hello
Sub Marks
In logo design in addition to the main brand mark variations are created to allow for a variety of situations and spaceing options.
WEBSITE
Audit of client's content, logistical processes, and workflow.
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Updated website language and visuals to align with brand direction and company values.
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Assess site flow to align action points to streamline and improve workflow.
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Adjust content to optimize traffic and accessibility in collaboration with the company logistics and processes manager.
